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Podcast: AdExchanger
Episode:

Data-Driven Marketing Is State Farm's Best Policy
Category: Business
Duration: 00:52:03
Publish Date: 2023-10-31 09:30:00
Description:

State Farm has spent tens of billions of dollars on TV advertising and brand marketing. But programmatic media buying also has a big role to play in helping nurture leads, says Alyson Griffin, State Farm’s head of marketing.
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