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Podcast: AdExchanger
Episode:

Creative And Media’s Much-Needed Merger
Category: Business
Duration: 00:54:06
Publish Date: 2023-10-24 11:34:00
Description:

The strategy behind agency holding company reorgs makes sense: consolidation of related assets under one roof. But simply merging creative agencies doesn’t solve the bigger client need, which is bringing creative and media closer together, says Jellyfish CEO Nick Emery.
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