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Home > AdExchanger > Amplifying Programmatic Podcast Advertising With SXM Media
Podcast: AdExchanger
Episode:

Amplifying Programmatic Podcast Advertising With SXM Media
Category: Business
Duration: 00:58:11
Publish Date: 2023-08-01 09:30:00
Description:

For programmatic podcast advertising to really take off, buyers want the same assurances they’re used to on other channels, including brand safety controls and effective targeting. It’s a process, says Lizzie Widhelm, SVP of ad monetization at SiriusXM-owned SXM Media.
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