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Podcast: AdExchanger
Episode:

The Advertising Industry Needs To Invest More In Hispanic Audiences
Category: Business
Duration: 00:59:00
Publish Date: 2023-06-27 09:30:00
Description:

One-fifth of the US population is Hispanic. But Spanish speakers are sorely underrepresented in measurement ratings, so advertisers miss out on audience buying opportunities, says TelevisaUnivision’s Dan Aversano. To bridge that gap, media companies must be more comfortable with privacy-safe data sharing.
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