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Podcast: AdExchanger
Episode:

Calculating CAC With An Eye On Retention
Category: Business
Duration: 01:01:30
Publish Date: 2023-06-13 09:30:00
Description:

The cost of customer acquisition (CAC) is about more than what a brand pays to get someone to visit a website or download an app. Advertisers also need to bake engagement and retention into their CAC, says Braze CEO Bill Magnuson.
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