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Home > AdExchanger > It’s Time To Defund Misinformation And Take A More Rational Approach To Brand Safety
Podcast: AdExchanger
Episode:

It’s Time To Defund Misinformation And Take A More Rational Approach To Brand Safety
Category: Business
Duration: 00:52:24
Publish Date: 2023-05-16 09:30:00
Description:

Why is there so much misinformation circulating online? Because, unfortunately, “it’s a great business,” says L. Gordon Crovitz, co-founder of NewsGuard, which estimates that advertisers are funneling as much as $2.6 billion a year programmatically to misinformation websites.
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