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Home > AdExchanger > Measurement Will Never Be Perfect, And That’s Okay
Podcast: AdExchanger
Episode:

Measurement Will Never Be Perfect, And That’s Okay
Category: Business
Duration: 00:43:23
Publish Date: 2023-03-06 10:30:00
Description:

Ad measurement is becoming more challenging due to signal loss. But there was never such a thing as perfect measurement, says Jen Faraci, chief data officer at Publicis-owned Digitas North America.
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