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Home > AdExchanger > Can TV Be A Performance Channel?
Podcast: AdExchanger
Episode:

Can TV Be A Performance Channel?
Category: Business
Duration: 00:55:33
Publish Date: 2023-02-28 10:30:00
Description:

Television advertising has the reputation of mainly being a vehicle for branding. But that’s a misconception, says Arjun Kapur, managing partner and founder of Comcast’s Forecast Labs.
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