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Home > AdExchanger > Getting Into It With Intuit, The Brand With Its Own CDP
Podcast: AdExchanger
Episode:

Getting Into It With Intuit, The Brand With Its Own CDP
Category: Business
Duration: 00:50:19
Publish Date: 2023-01-10 22:17:00
Description:

With 100 million customers and a homegrown CDP, Intuit is a data-driven brand, says Intuit CMO Lara Balazs. But beyond conversions, the owner of TurboTax and Credit Karma closely tracks brand reputation as a measure of success.
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