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Home > AdExchanger > It’s Time For Traditional TV Players To (Finally) Do More With Data
Podcast: AdExchanger
Episode:

It’s Time For Traditional TV Players To (Finally) Do More With Data
Category: Business
Duration: 00:48:21
Publish Date: 2023-01-03 15:23:00
Description:

The combination of attention across streaming and linear television is a massive, undermonetized opportunity, says Blockgraph CEO Jason Manningham. But if traditional TV players don’t get more creative with their data, they’ll lose out to the Big Tech platforms. It’s a familiar tale.
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