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Podcast: AdExchanger
Episode:

Tackling CTV’s Measurement Mess With FuboTV
Category: Business
Duration: 00:48:48
Publish Date: 2022-11-29 15:50:00
Description:

CTV measurement is a total mess: Agree or disagree? “It’s a mess,” says Lynette Kaylor, SVP of North America ad sales at sports-focused streaming platform FuboTV. And don’t even get her started on using audience panels to measure streaming audiences.

 

 
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