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Home > AdExchanger > Thanksgiving Episode: Talking Turkey With IAB CEO David Cohen
Podcast: AdExchanger
Episode:

Thanksgiving Episode: Talking Turkey With IAB CEO David Cohen
Category: Business
Duration: 00:48:50
Publish Date: 2022-11-23 13:51:00
Description:

How should advertisers approach a wild-child platform like Twitter? David Cohen, CEO of the Interactive Advertising Bureau – who recently spoke with Elon Musk himself on that very topic – weighs in. Also in this episode: grappling with the term “commercial surveillance,” retail media real talk and marketing in the metaverse.
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