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Home > AdExchanger > How To Hold Each Marketing Dollar Accountable
Podcast: AdExchanger
Episode:

How To Hold Each Marketing Dollar Accountable
Category: Business
Duration: 00:53:56
Publish Date: 2022-10-03 22:10:00
Description:

Marketers are banking on compelling creative and contextual signals for performance, with challenges to addressability, says Forrester Senior Analyst Nikhil Lai. Plus: How TV can reduce digital advertising costs.
Total Play: 0