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Home > AdExchanger > Retail Media Waxes As MTA Wanes, With McKinsey’s Emily Del Greco
Podcast: AdExchanger
Episode:

Retail Media Waxes As MTA Wanes, With McKinsey’s Emily Del Greco
Category: Business
Duration: 00:52:01
Publish Date: 2022-08-09 09:30:27
Description:

Yes, the headwinds are blowing for digital advertising. There’s signal loss, regulatory scrutiny, platform privacy changes and a looming recession, to name a few. But McKinsey Partner Emily Del Greco sees opportunity on the horizon for commerce media and new forms of measurement.
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