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Home > AdExchanger > Stocking Up On First-Party Data, With General Mills Marketer Heather Conneran
Podcast: AdExchanger
Episode:

Stocking Up On First-Party Data, With General Mills Marketer Heather Conneran
Category: Business
Duration: 00:47:17
Publish Date: 2022-07-26 09:30:44
Description:

General Mills is going deep on its first-party data strategy. Heather Conneran, director of brand experience platforms, shares the CGP marketer’s lessons learned from its time in the digital transformation trenches.
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