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Home > AdExchanger > Context Is Having Its Moment (But It’s Always Been King), With Grapeshot Co-Founder John Snyder
Podcast: AdExchanger
Episode:

Context Is Having Its Moment (But It’s Always Been King), With Grapeshot Co-Founder John Snyder
Category: Business
Duration: 00:50:57
Publish Date: 2022-07-05 09:30:00
Description:

Keyword blocklists are blunt instruments, and yet they persist in programmatic media buying. It’s time to kick blocklists to the curb and start curating keywords by campaign, says contextual pioneer John Snyder, who sold his company, Grapeshot, to Oracle in 2018.
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