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Home > AdExchanger > Mobile Attribution’s Next Phase, With Adjust CEO Simon Dussart
Podcast: AdExchanger
Episode:

Mobile Attribution’s Next Phase, With Adjust CEO Simon Dussart
Category: Business
Duration: 00:52:52
Publish Date: 2022-05-24 09:30:00
Description:

Probabilistic attribution is a “stopgap,” says newly appointed Adjust CEO Simon “Bobby” Dussart. Using it for now is fine, but SKAdNetwork is the future of measurement on iOS – take it or leave it. Also in this episode: Remaining independent under parent company AppLovin.
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