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Home > AdExchanger > Retail Media Is Back, With Kroger SVP Cara Pratt
Podcast: AdExchanger
Episode:

Retail Media Is Back, With Kroger SVP Cara Pratt
Category: Business
Duration: 00:39:20
Publish Date: 2022-04-12 13:32:40
Description:

Retail media is returning to the spotlight after its heyday of mascot-branded cereals in Saturday morning TV cartoons, newspaper circulars and cardboard cutouts in store aisles. This time, retail media is powered by first-party purchase data and loyalty programs. We speak to SVP of Kroger Precision Marketing Cara Pratt, an OG when it comes to OGs (online groceries, that is).
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