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Home > AdExchanger > Living In A Multi-Currency World, With NBCU’s Kelly Abcarian
Podcast: AdExchanger
Episode:

Living In A Multi-Currency World, With NBCU’s Kelly Abcarian
Category: Business
Duration: 00:50:32
Publish Date: 2022-03-29 09:30:00
Description:

Kelly Abcarian joined NBCU last year to lead a team tasked with disrupting the measurement status quo. “Marketers don’t buy ratings,” Abcarian says on this week’s episode. “They buy results.” NBCU’s roster of alternative measurement and audience verification providers now includes seven partners – and counting.
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