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Home > AdExchanger > Episode 272: Guess What? MMPs Aren’t Dead, With Branch’s Alex Bauer
Podcast: AdExchanger
Episode:

Episode 272: Guess What? MMPs Aren’t Dead, With Branch’s Alex Bauer
Category: Business
Duration: 00:48:23
Publish Date: 2022-03-16 22:01:02
Description:

It was hard to imagine how mobile measurement platforms (MMPs) could survive Apple’s ATT changes. But the MMPs aren’t dying, they’re thriving, says Branch’s Alex Bauer, on the heels of raising $300 million.
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