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Home > AdExchanger > Evening The Score With Comscore CEO Bill Livek
Podcast: AdExchanger
Episode:

Evening The Score With Comscore CEO Bill Livek
Category: Business
Duration: 00:42:14
Publish Date: 2021-12-07 10:30:00
Description:

Comscore has been capitalizing on Nielsen’s recent missteps – and taking the opportunity to throw shade at traditional panel-based measurement. Samples “don’t work well when you have a problem maintaining them,” says CEO Bill Livek.
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