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Home > AdExchanger > Listen Up! Let’s Address Podcasting’s Measurement Problem, With Acast’s Head Of Automation
Podcast: AdExchanger
Episode:

Listen Up! Let’s Address Podcasting’s Measurement Problem, With Acast’s Head Of Automation
Category: Business
Duration: 00:43:15
Publish Date: 2021-11-16 10:30:00
Description:

Measurement is “the elephant in the room” for the podcast market, according to Elli Dimitroulakos, head of automation in the Americas at Acast. With podcast advertising projected to break $2 billion in spend by 2023 it’s time, she says, for the rise of new tech to cut down on the fragmentation of podcast supply and distribution.
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