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Podcast: AdExchanger
Episode:

Bringing Digital To The TV World With FreeWheel GM Dave Clark
Category: Business
Duration: 00:39:07
Publish Date: 2021-10-05 10:00:00
Description:

Are advertisers ready to buy TV like they buy digital? Yes, indeed, says Dave Clark, GM of Comcast-owned FreeWheel. Demand is quick to follow digital-like capabilities in TV. But one thing FreeWheel isn’t planning to emulate is a walled garden. Also in this episode: Nielsen’s ongoing MRC headache, the programmatic upfront and what climate change has to do with the ad tech industry.
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