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Home > AdExchanger > The Mediaocean-4C Merger, With CEOs Bill Wise And Lance Neuhauser
Podcast: AdExchanger
Episode:

The Mediaocean-4C Merger, With CEOs Bill Wise And Lance Neuhauser
Category: Business
Duration: 00:40:59
Publish Date: 2020-07-20 21:33:49
Description:

With its latest acquisition, Mediaocean has taken a divisive step into digital ad execution - placing itself in direct competition with DSPs. CEO Bill Wise says the company can win on cost. "If you listen to [The Trade Desk] quarterly earnings, they talk a lot about TV and next generation TV and video solutions," Wise says in this episode. "They’re going to run into a wall and that wall is Mediaocean." 
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