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Home > AdExchanger > Industry Preview: Why TikTok Will Dance Its Way Onto More Media Plans In 2021
Podcast: AdExchanger
Episode:

Industry Preview: Why TikTok Will Dance Its Way Onto More Media Plans In 2021
Category: Business
Duration: 00:33:30
Publish Date: 2021-01-11 06:00:00
Description:

TikTok has many imitators, but what makes TikTok, well, TikTok? It’s the content, says Matty Lin, TikTok’s managing director of monetization and partnerships. Because TikTok isn’t based on a social graph, it’s able to stay laser focused on keeping the content experience authentic. Lin shares more on that, plus TikTok’s priorities for 2021, including a major investment in ecommerce.
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