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Home > AdExchanger > Problems Of Attribution, With Manu Mathew
Podcast: AdExchanger
Episode:

Problems Of Attribution, With Manu Mathew
Category: Business
Duration: 00:46:17
Publish Date: 2021-01-29 14:26:32
Description:

Manu Mathew was the founder and CEO of Visual IQ, a digital multi-touch attribution company that rose with the programmatic tide and was acquired by Nielsen in 2017. However the MTA segment suffered a huge blow when Google stopped allowing its DoubleClick ID to be linked to ad server log files. 
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