Search

Home > AdExchanger > Retail Media Explodes, With Pacvue President Melissa Burdick
Podcast: AdExchanger
Episode:

Retail Media Explodes, With Pacvue President Melissa Burdick
Category: Business
Duration: 00:37:19
Publish Date: 2021-03-26 18:56:25
Description:

Melissa Burdick is the cofounder and president of Pacvue, which launched in 2017 to help advertisers scale up on big ecommerce platforms, a trend that has hugely accelerated in the last year. “Every week I get contacted by a new retailer. Either they’re starting to create or they are in process of creating a self-service model. I think we’re going to see an explosion of these retailers building through owned and operated.”
Total Play: 0