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Home > AdExchanger > Is Programmatic a Bubble? With Tim Hwang, Author Of ‘Subprime Attention Crisis’
Podcast: AdExchanger
Episode:

Is Programmatic a Bubble? With Tim Hwang, Author Of ‘Subprime Attention Crisis’
Category: Business
Duration: 00:43:11
Publish Date: 2021-04-29 14:31:37
Description:

Tim Hwang’s 2020 book, “Subprime Attention Crisis,” argues targeted advertising is a bubble set to burst. He argues that the intricacies of programmatic and the perverse incentives of agencies and ad tech platforms to maintain a steady flow of ad dollars have created a persistent opacity in programmatic markets.  Therefore he says it’s only a matter of time before the bubble bursts and advertisers pick up their toys and go home. The result will be a collapse of programmatic ad spending and a partial collapse of the free internet.
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