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Home > AdExchanger > An Update On Xandr, With EVP Mike Welch
Podcast: AdExchanger
Episode:

An Update On Xandr, With EVP Mike Welch
Category: Business
Duration: 00:39:31
Publish Date: 2021-05-06 18:22:13
Description:

Xandr is steadily ramping up in CTV. When AT&T acquired AppNexus in 2018, video was only about 13% of all spend running through the platform. Today video represents 25% of Xandr's inventory and is heading towards 50% this year, surpassing digital display. Welch says Xandr will soon have 20% share of non-YouTube programmatic CTV spend.
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