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Home > AdExchanger > How TV Becomes The Hero Again, With RPA Chief Media Officer Jim Helberg
Podcast: AdExchanger
Episode:

How TV Becomes The Hero Again, With RPA Chief Media Officer Jim Helberg
Category: Business
Duration: 00:31:58
Publish Date: 2021-06-04 15:16:21
Description:

As addressable TV advertising gains steam, so too has excitement among agencies and advertisers. In this episode, RPA Chief Media Officer Jim Helberg describes the progress he sees and what he hopes happens next. “What once was the power of large blunt objects in terms of audiences could now translate into the power of precision in a world of platforms we could never have even imagined.”
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