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Podcast: AdExchanger
Episode:

The Future Of Measurement Is A Hodgepodge
Category: Business
Duration: 00:29:53
Publish Date: 2021-07-22 13:33:37
Description:

Kinesso SVP Sarah Rose says user-level measurement will still work in a post-cookie environment, but it will be complicated. “It’s going to be a hodgepodge of site-level data, CDP-level data, DMP-level data,” she says.
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