Search

Home > AdExchanger > What’s Next In Ad Quality Measurement? With DoubleVerify CEO Mark Zagorski
Podcast: AdExchanger
Episode:

What’s Next In Ad Quality Measurement? With DoubleVerify CEO Mark Zagorski
Category: Business
Duration: 00:37:19
Publish Date: 2021-09-02 21:33:17
Description:

The verification category has steadily expanded into adjacent areas like viewability, fraud and brand suitability. In this conversation, Zagorski talks about where he expects future innovation in the never-ending quest to measure quality in advertising. 
Total Play: 0