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Home > Cisco Podcast Network > SHIFT HAPPENS - EP.25: The Power (and Risk) of How You Tell the Story
Podcast: Cisco Podcast Network
Episode:

SHIFT HAPPENS - EP.25: The Power (and Risk) of How You Tell the Story
Category: Technology
Duration: 00:47:22
Publish Date: 2026-02-17 04:30:35
Description: What if the real competitive advantage isn’t the technology—but the story you tell about it? In this episode of Shift Happens, Jeff Edwards sits down with Jason Marks, CEO of Techrategy and LEAD Above, to explore why storytelling—not specs—is what actually wins in tech. From simplifying complex platforms to making AI readiness feel practical (not risky), this conversation breaks down how the One Cisco story drives clarity, trust, and better outcomes when it’s told well.
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