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Home > SDA Bocconi Insight > The evolution of the sales function in the transformation of B2B
Podcast: SDA Bocconi Insight
Episode:

The evolution of the sales function in the transformation of B2B
Category: Business
Duration: 00:10:34
Publish Date: 2022-05-15 22:42:55
Description:

In this podcast, Marco Aurelio Sisti Associate Professor of Practice in Marketing & Sales at SDA Bocconi, describes the evolution of the sales function as the basis for the omnichannel transformation of B2B.

 

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