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Home > Project Medtech > Episode 252 | Jenny Lynn Walding, CEO at milkmaid | Solving Breastfeeding Challenges with Medtech
Podcast: Project Medtech
Episode:

Episode 252 | Jenny Lynn Walding, CEO at milkmaid | Solving Breastfeeding Challenges with Medtech
Category: Science & Medicine
Duration: 00:48:28
Publish Date: 2026-03-16 05:00:00
Description:

In this episode, Jenny Lynn—founder of milkmaid and a mom-turned-entrepreneur—shares how a frightening breastfeeding experience, including an undiagnosed tongue tie and the exhausting “weighted feed” routine, sparked the idea for a Smart Nipple Shield that can deliver continuous, actionable insight into infant milk intake. The conversation explores why breastfeeding—despite being the clinical “gold standard”—so often breaks down early, driven by perceived and actual low milk supply, fragmented care, and limited access to lactation support, especially in rural communities. Jenny Lynn also unpacks her path from marketing and health tech into regulated medtech, including patents, pursuing clinical validation, and navigating a Class II De Novo pathway with no predicate.

Thank you to our sponsors: Ward Law and JumpStart Inc.
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