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Home > Project Medtech > Episode 225 | Brian Morley, Chief Marketing Officer at Native Orthopaedics & Tino Chow, CEO at Giant Shoulders | Crafting & Aligning Your Medtech Brand for Growth
Podcast: Project Medtech
Episode:

Episode 225 | Brian Morley, Chief Marketing Officer at Native Orthopaedics & Tino Chow, CEO at Giant Shoulders | Crafting & Aligning Your Medtech Brand for Growth
Category: Science & Medicine
Duration: 00:55:14
Publish Date: 2025-06-30 08:00:00
Description:

In this episode, Duane Mancini welcomes Brian Morley, CMO of Native Orthopaedics, and returning guest Tino Chow, CEO and Founder at Giant Shoulders, to discuss the critical aspects of building and growing a medtech brand. The conversation explores Brian's journey into Native Orthopaedics, the importance of a clear, operationalized vision for startups, and how to effectively balance creative ideation with execution. They delve into practical strategies for achieving brand alignment, identifying when a rebrand is necessary, and leveraging the digital age for reach. The episode also introduces the valuable concept of visionary and integrator roles, highlighting how a strong brand can serve as an integrator to connect a company's vision with its team and partners.
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