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Description:
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We say we are in the hospitality industry. We say we care about service, but our conversations spin around investing, real estate and interior design.
We discuss:
- What exactly is the paradox of hotel marketing.
- The importance of marketing in today’s competitive industry
- How to communicate the quality of your service through your marketing channels.
- What a good hotel website looks like in order to drive direct bookings.
- Do you need to invest heavily in marketing and hire a top-tier agency to compete?
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