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Home > Facebook Ads with a Twang > Episode #22 - How to make Facebook ads a revenue generating asset not a lottery
Podcast: Facebook Ads with a Twang
Episode:

Episode #22 - How to make Facebook ads a revenue generating asset not a lottery
Category: Business
Duration: 00:10:36
Publish Date: 2017-10-05 13:00:00
Description:

Facebook ads can seriously catapult most businesses to the next level.

One of the biggest problems is that many entrepreneurs treat their ads like they’re playing the lottery.

The 3 biggest mistakes I see are:

  1. Not having a clear Facebook ads plan
  2. Not having measurements in place and keeping track
  3. Not scaling the winners

Running a Facebook ad begins long before getting into the ads manager.

Here is a basic work flow - BEFORE you open up the ads manager:

  • Define your ad objective
    • What specifically do you want them to do
  • Have a retargeting plan in place if people click but don’t take action
  • Install your tracking pixel
  • Create your audiences (ok you do have to open up ads manager for this)
    • Saved audiences (contextual, services, books/magazines, etc)
    • Custom
      • Email List
      • Website Visitors
      • Followers
  • Lookalike
  • Retargeting
  • Write your ad copy - Spend a lot of time on this!
  • Choose your image
  • Set your budget and define what a successful campaign look like
  • Input everything and follow the plan!

Hope this helps you get started!

Don’t forget I’m offering $50 off a complete funnel audit which includes any Facebook Ads

http://onefocusmarketing.com/faspecial

If you need help and want to jump into my Facebook group go to:

https://www.facebook.com/groups/thefunnelstrategist/
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