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Home > CXOTalk > How to Make Your Brand Stand Out FAST | CXOTalk #893
Podcast: CXOTalk
Episode:

How to Make Your Brand Stand Out FAST | CXOTalk #893
Category: Technology
Duration: 00:55:40
Publish Date: 2025-09-26 18:26:47
Description:

How did Salesforce build a $200B company by declaring war on "software"? Branding expert Laura Ries (author of "Strategic Enemy") reveals why the world's best brands choose strategic enemies to dominate their markets.

Laura explains the counterintuitive positioning strategy behind iconic brands like Tesla, Chick-fil-A, and White Claw. Learn why opposition creates clarity, how visual hammers make brands unforgettable, and why line extensions destroy established brands.

KEY TOPICS:

  • The strategic enemy framework
  • Visual hammers that build brand memory
  • Why line extensions fail (Bud Light case study)
  • How to respond to market disruptors
  • Personal branding for executives
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