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Home > CXOTalk > CMO Playbook: Brand Building with Alicia Tillman, CMO, SAP (CxOTalk)
Podcast: CXOTalk
Episode:

CMO Playbook: Brand Building with Alicia Tillman, CMO, SAP (CxOTalk)
Category: Technology
Duration: 00:12:53
Publish Date: 2020-02-06 13:53:17
Description: The key to building brand value lies in several factors including authenticity, a clear vision for the company's culture, and empathy for your customer.

Read the full transcript and watch the video:
https://www.cxotalk.com/video/cmo-playbook-building-brand-value
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