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	Podcast:		CXOTalk
	Episode:		CMO Strategy: Back to Work in 2021
	Category:		Technology
	Duration:		00:42:47
	Publish Date:		2021-03-22 14:10:56
	Description:		As business evolves in 2021, what are the implications for marketers and how should they plan strategy and make investment decisions? We speak with Bill Wohl, a top marketing and communications leader, about core topics of concern to Chief Marketing Officers in 2021. This conversation covers a broad range of topics, including: -- 2021 marketing strategy: key trends and changes -- What is the role of empathy in marketing? -- "Customer experience is the new brand loyalty" -- How does consumer behavior affect marketing strategy? -- Cross-functional alignment between marketing, sales, and finance -- Authenticity, branding, and marketing Read the complete transcript: https://www.cxotalk.com/episode/cmo-strategy-back-work-2021 Subscribe to our newsletter: https://www.cxotalk.com/subscribe Bill Wohl is a highly regarded communications and marketing executive, who is globally recognized for leadership in crisis communications. His consultancy helps companies with crisis communications; repositioning brands and products for growth acceleration with differentiated messaging; and for his notable expertise in CEO and C-suite counsel through succession, M & A, activist investors, and litigation.
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