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Podcast: Bocconi Virtual College
Episode:

International Management - Preview of the lecture of Bocconi Virtual College
Category: Technology
Duration: 00:03:36
Publish Date: 2014-04-29 17:00:00
Description: This session explains the process of creating a business plan that can be used for start-up companies as well as established firms. A business plan aims at increasing the profitability of a business by analyzing the current situation of a company and identifying the ideal position of the business in the next years. We will use an entrepreneurial campany - Hampi Plates - to illustrate the main strategic process building blocks: 1. market and company analysis; 2. vision and long-term objectives; 3. corporate, business and functional strategy; and 4. implementation and performance measurements.
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