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Podcast: Bocconi Virtual College
Episode:

Marketing - Preview of the lecture of Bocconi Virtual College
Category: Technology
Duration: 00:03:44
Publish Date: 2014-04-29 17:00:00
Description: The lecture introduces marketing to students who have never studied it and may be interested in having a “first date” with marketing. The video shows and discusses what marketing is, what it is not and what it means. Key activities such as market understanding, product management and delivery, and customer relations are sketched out and presented.
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