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	Podcast:		Web Summit
	Episode:		TikTok feeds Gen Z’s appetite for influencer authenticity
	Category:		Technology
	Duration:		00:20:55
	Publish Date:		2022-08-16 12:00:00
	Description:		It might seem like a mystery to Gen X and elder millennials that younger social media users have fallen for TikTok, a platform that seems to be more about dance moves and viral challenges than anything else. But TikTok celebrity Josh Richards explains that Gen Z prizes TikTok for its focus on authenticity in a world where influencers Facetune, Photoshop and filter their lives for followers. Josh talks about his journey to success – all the way from filming duds in his mom’s basement to the moment when he went viral on TikTok – and discusses what his next ventures will be. CrossCheck Studios founder and CEO Josh Richards was in conversation with Style Canada editor-in-chief Elise Gasbarrino on Centre Stage at Collision 2022. Use promo code 'TNS10' for 10% off your #CollisionConf ticket now.
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