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	Podcast:		Web Summit
	Episode:		There are no limits to creativity in the metaverse \| Swedish popstar Zara Larsson
	Category:		Technology
	Duration:		00:18:02
	Publish Date:		2022-01-25 05:00:00
	Description:		Swedish popstar Zara Larsson has a loyal fanbase who have been able to attend her concerts throughout the global pandemic and even do meet and greets and take selfies with the singer. How is this possible? Through the metaverse, of course! Zara has her own custom world known as the Pink Lakehouse, hosted on online game platform Roblox. She not only performs and meets with fans but is also selling merchandise (including a version of her own avatar), earning US$1 million to date. The Swedish singer and Roblox’s global head of music Jon Vlassopulos talk about the future of music in the metaverse and how it has ushered in a new social era for the industry. Web Summit will return to Lisbon next November. Save 50 percent on your ticket by pre-registering for a 2 for 1 discount code. Sign up now for our sale on January 20. Photo credit: Flickr/Web Summit (CC BY 2.0) Support the show (https://websummit.com/)
	Total Play:		0