Search

Home > Web Summit > Our faux chicken tastes more convincing than real chicken | Impossible Burger inventor, Patrick Brown
Podcast: Web Summit
Episode:

Our faux chicken tastes more convincing than real chicken | Impossible Burger inventor, Patrick Brown
Category: Technology
Duration: 00:20:21
Publish Date: 2021-12-21 12:00:00
Description:

Would you ditch your Christmas turkey and ham in favour of plant-based alternatives? The Impossible Burger has been hailed as the most convincing veggie version of a juicy beef burger because of its taste, texture and meaty appearance. The company’s chicken nuggets have been chosen over real chicken nuggets in blind taste tests.

Patrick Brown, the man behind these creations, quit his job as a professor at Stanford in order to found Impossible Foods because he is passionate about helping “avert total collapse of biodiversity and catastrophic climate change”. 

He thinks the key to reducing emissions is to curb intensive livestock farming and this means winning over meat lovers (with soy because you can’t win friends with salad). 

In this episode of The Next Stage podcast from Web Summit, Patrick talks about how it is possible to reverse the climate impact of animal agriculture, and how Impossible Foods has been busy creating its version of not just beef burger and chicken nuggets but also sausages, ground pork and ….unicorn meat?

Patrick Brown was speaking on the main stage at Web Summit 2021, in conversation with Andy Serwer, editor in chief for Yahoo Finance.

This week’s episode was hosted by Web Summit’s Luke Prendeville.

Thank you for listening! If you enjoyed this episode please rate and review us on iTunes.

Web Summit will return to Lisbon next November. Save 50% on your ticket by pre-registering for a 2 for 1 discount code. Sign up now for our sale on January 20th.

Photo credit: Flickr/Web Summit (CC BY 2.0)



Support the show (https://websummit.com/)
Total Play: 0