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Home > Web Summit: Science > Mad Men to Math Men
Podcast: Web Summit: Science
Episode:

Mad Men to Math Men
Category: Health
Duration: 00:19:23
Publish Date: 2018-09-16 01:00:00
Description: Alexander Nix, CEO of Cambridge Analytica, took to centre stage at Web Summit 2017 with Matthew Freud of Freud Communications to discuss how online advertising has moved from the creative sphere to specialists in programmatic advertising and how this data science methodology helped Donald Trump win the U.S. election.
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