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	Podcast:		Web Summit: Business
	Episode:		Real-Time Startup Therapy: The Storytelling Edition
	Category:		Government & Organizations
	Duration:		00:24:00
	Publish Date:		2019-01-22 02:00:00
	Description:		Our experts David Schneider and Gail Heimann leverage the success of a fake product to create another fake product. They’ll show you how to harness the data to know if and when the world is ready, how to manage a launch and storytelling across platforms – with the right content at the right times, how to build and nurture a portfolio of related brands and, most importantly, how to leverage a world of conflict to end it – one connected couple at a time. Guests: David Schneider, Co-Founder - ThatLot; Gail Heimann, President - Weber Shandwick
	Total Play:		0