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	Podcast:		Vacation Rental Success
	Episode:		VRS650 - Amber Hurdle – Keeping the Human in the Loop: Building a Strategic AI-Driven Brand
	Category:		Business
	Duration:		00:56:22
	Publish Date:		2026-02-11 08:00:00
	Description:		Amber Hurdle is back for her fourth appearance on the podcast - and once again, she's lighting up the conversation with her bold, insightful take on branding, leadership, and the evolving role of AI in business. A year after her last visit (when ChatGPT was just becoming mainstream), Heather reconnects with Amber to explore how the AI landscape has shifted - and how short-term rental pros can ride the wave without losing their voice. From crafting a strategic AI approach to retrofitting your team structure and refining your brand voice, Amber offers practical, no-nonsense advice with her signature energy and clarity. This episode is packed with fresh thinking on how to infuse your humanity into AI-generated content, maintain consistency across platforms, and future-proof your brand with the right systems. Whether you're a one-person team or running a 100+ property operation, you'll take away actionable ideas you can implement today. ________________________________________________________________________________________________________
	Total Play:		0