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On this very special Book Direct Day, I'm thrilled to welcome Heather Dunwoody to the podcast for a deeply resonant conversation about the why behind what we do in this industry. Heather isn't just someone who works in branding and guest experience., she's someone who truly understands that hospitality goes far beyond service. For her, it's about creating meaningful connections and welcoming guests into something much deeper than just a place to stay. After reading her article Sewn in Soil and Spirit on Medium, I knew we had to dive into a conversation about designing guest experiences that go beyond the surface. From wild foraging to mushroom inoculation, from stargazing rituals to unlocking the potential of your pollinator garden, this episode explores how authentic, participatory experiences can redefine what it means to host. ________________________________________________________________________________________________________ |